Read e-book online Branding the Teleself: Media Effects Discourse and the PDF

By Ernest A. Hakanen

ISBN-10: 0739117335

ISBN-13: 9780739117330

ISBN-10: 0739117343

ISBN-13: 9780739117347

Branding the Teleself is a discourse at the common heritage social clinical examine of media results with the aim of unveiling alterations in how our selves were reconceived in its learn and the way the discourse generated additional vital alterations within the self, and the way our daily selves form and are formed by means of social, fiscal, and political constructions. It uncovers a self that has built via a variety of levels to develop into a brand new self that Ernest A. Hakanen dubs the teleself, one who knowingly can provide itself to the media for the sake of the worldwide marketplace position. The teleself is a model, and this identification is a product which may be differentiated to a point from different items, and the self is mere packaging that offers the appearance of product differentiation. this is often the illusory strength of names and naming.

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Branding the Teleself: Media Effects Discourse and the Changing Self by Ernest A. Hakanen


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